"Apple has made strides in its sustainability efforts, leading the pack of major phone-makers globally. The regular communication of its environmental metrics, its drive to produce carbon-neutral products and growing numbers in supplier commitments are all efforts that deserve acknowledgement, even if Apple's not perfect.
However, these green initiatives, while significant, are juxtaposed against Apple's aggressive product launch cycle, raising doubts about the company's motives and sincerity toward the cause, and whether it's as environmentally friendly as it continues to boast. With each new iPhone release, tens of millions of people around the world are enticed to upgrade, even if the changes are relatively minor."